{"id":114345,"date":"2020-09-11T08:35:34","date_gmt":"2020-09-11T13:35:34","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=114345"},"modified":"2020-09-11T08:35:39","modified_gmt":"2020-09-11T13:35:39","slug":"canadian-office-coffee-supplier-suggests-employers-buy-home-coffee","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2020\/09\/11\/canadian-office-coffee-supplier-suggests-employers-buy-home-coffee\/","title":{"rendered":"Canadian Office Coffee Supplier Suggests Employers Buy Home Coffee"},"content":{"rendered":"

\"cup<\/a><\/p>\n

As offices everywhere have slowed dramatically or shut down entirely due to the COVID-19 pandemic, office coffee suppliers everywhere have felt the pinch.<\/p>\n

Canadian coffee company Van Houtte Coffee Services<\/a> \u2014 which has historically buttered its bread in the office break room through business-to-business supplier relationships \u2014 has offered a first-of-its-kind vision for the future of office coffee in the COVID-19 era.<\/p>\n

That vision looks a lot like coffee at home.<\/p>\n

Part of the Keurig Dr Pepper network<\/a> of beverage companies, Van Houtte has just rolled out a new office-related coffee program called HomeBase Caf\u00e9<\/a>, through which employers can continue to build employee morale through coffee.<\/p>\n

\"homebase<\/a><\/p>\n

In theory, employers can buy their employees any amount of coffee they wish each month at whatever cost suits their budget.<\/p>\n

In practice, employees are given a monthly coffee voucher that can be used online to purchase Van Houtte’s whole bean, ground or pod offerings from a number of different brands. Employers can select the amount of those vouchers and what percentage of those voucher costs they will cover. Then all purchases made with the vouchers receive a 15% discount, with free shipping for vouchers of $50+.<\/p>\n

In reality, it remains to be seen whether as many employers will be willing to purchase coffee for their employees as did in the pre-COVID-19 days, or at what discount\u00a0 employees may be willing to trade an entire world of online coffee offerings for a select few through Van Houtte. These are strange questions for strange times.<\/p>\n

Van Houtte’s pitch is that the expense is justified as a way for employers to keep their staffs motivated, perhaps despite things like online meeting fatigue, screaming children with online meetings of their own, or the soul-crushing isolation and dread caused by the pandemic.<\/p>\n

“A coffee break is a time for stimulating creativity, connecting with an important part of our social network and getting time away from our screens while remaining in our work environment,” says\u00a0Martin Rivard<\/span>, National Director, Sales and Marketing, Van Houtte Coffee Services. “The pandemic, stay-at-home guidelines and teleworking have changed everything. Here at VHCS, Canadian companies’ number one choice for coffee, we wanted to find a way for employers to continue delivering this much-appreciated moment of the day for remote workers.”<\/p>\n","protected":false},"excerpt":{"rendered":"

As offices everywhere have slowed dramatically or shut down entirely due to the COVID-19 pandemic, office coffee suppliers everywhere have felt the pinch. 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