{"id":167248,"date":"2023-01-19T11:03:38","date_gmt":"2023-01-19T17:03:38","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=167248"},"modified":"2023-12-29T11:19:27","modified_gmt":"2023-12-29T17:19:27","slug":"in-nycs-garment-district-cafe-gonzalez-offers-guatemalan-coffee-in-style","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2023\/01\/19\/in-nycs-garment-district-cafe-gonzalez-offers-guatemalan-coffee-in-style\/","title":{"rendered":"In NYC’s Garment District, Caf\u00e9 Gonz\u00e1lez Offers Guatemalan Coffee in Style"},"content":{"rendered":"
\"Cafe<\/a>

Inside the new Caf\u00e9 Gonzalez in Manhattan’s Garment District. All images courtesy of Caf\u00e9 Gonzalez.<\/p><\/div>\n

Honoring the rich Guatemalan coffee lands of Huehuetenango and its coffee-farming communities, Caf\u00e9 Gonz\u00e1lez<\/a> has opened its doors in the Garment District of New York City. <\/span><\/p>\n

Inside the lobby of a WeWork building, the 4,384 square-foot shop offers fresh roasts of three different single-origin coffee varieties: a bourbon, a caturra, and a catuai. Following harvesting and roasting in Guatemala, the coffees ultimately pass through Mazzer grinders and a La Marzocco Linea PB AV in Manhattan.<\/p>\n

\"http:\/\/mdlcphoto.com\"<\/a><\/p>\n

From planting to picking, to roasting and pouring, Caf\u00e9 Gonz\u00e1lez coffees touch the hands of many Guatemalan women, including owner Nataly Gonz\u00e1lez, who told Daily Coffee News of her mission to keep the entire business within the family. <\/span><\/p>\n

\u201cOn the farms at La Finca El Mirador, where my family produces everything, there are a lot of women involved. It\u2019s one of the reasons I wanted to only use my family\u2019s coffee, because my goal is to support that local community,\u201d Gonz\u00e1lez told DCN. \u201cIf we sell coffee, people back home in our community will continue to have jobs. Also, the other reason I wanted to keep it all in the family is to ensure the quality is fresh and trusted. It cuts out sourcing the coffee from a middleman.\u201d <\/span><\/p>\n

Once roasted at the farm and shipped through air, the coffees are used to concoct cold brews, espresso drinks and French press. Croissants and locally made macarons are available to accompany the drinks.<\/p>\n

\"http:\/\/mdlcphoto.com\"<\/a><\/p>\n

A first-time business owner, Gonz\u00e1lez has been cultivating a complementary set of coffee and business skills over the past decade. Growing up on her uncle\u2019s farm in San Pedro Necta in Huehuetenango, Gonz\u00e1lez spent years learning how to harvest and roast beans. Later, Gonz\u00e1lez worked as a barista in New York while gaining a degree in fashion at The New School’s Parsons School of Design<\/a>.<\/p>\n

\u201cAt first, I was nervous \u2014 It’s the first time actually opening [a] business \u2014 but I was also very proud because I get to show the world all of the hard work and love that my family has put into coffee,\u201d Gonz\u00e1lez said. \u201cI\u2019ve been in the district for quite some time now, and I felt someone had to add Guatemala to the coffee community.\u201d<\/p>\n

The shop’s Guatemalan roots are also reflected through the decor inside. An elegant black-and-white marble wrap-around coffee bar occupies the corner of the shop, with handmade Guatemalan mirrors and textiles around it. Hanging plants adorn the adjacent wall, where a leather booth accommodates guests.<\/p>\n

\"http:\/\/mdlcphoto.com\"<\/a><\/p>\n

\u201cWhen I saw the space, it was partially built out, so my challenge was to adjust to the design and make it work with my branding,” said Gonz\u00e1lez, who led the interior design. “I was able to bring in elements from Guatemala for the d\u00e9cor. In the end, I was able to make it modern, warm and cozy.\u201d<\/p>\n

The shop has been open for a little over two months, and Gonz\u00e1lez said its already earned a loyal following among WeWork patrons as well as the surrounding fashion community.<\/p>\n

\"Cafe<\/a><\/p>\n

\u201cThis is just the start for us. The next step for Caf\u00e9 Gonz\u00e1lez is to acquire another location in New York City with the ability to roast small batches on-premises,” Gonz\u00e1lez said. \u201cThe journey from farm to cup has been a challenging one, but I have achieved it because I want everyone to experience great Guatemalan coffee in their cup.\u201d <\/span><\/p>\n

\n

Caf\u00e9 Gonzalez is now open at 205 W 37th St in New York City<\/a>. Tell DCN’s editors about your new coffee shop or roastery here<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Honoring the rich Guatemalan coffee lands of Huehuetenango and its coffee-farming communities, Caf\u00e9 Gonz\u00e1lez has opened its doors in the Garment District of New York City.  Inside the lobby of…<\/p>\n","protected":false},"author":259,"featured_media":167255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[58320894,58320753,58320902,58320891,58320903,58320912,58320897,58320893,16166,58320124,9038],"tags":[58343665,58343669,58343667,58343666,58328833,58320349,58343664,58320204,58338520,58343668,58335700,58333704],"acf":[],"yoast_head":"\nIn NYC's Garment District, Caf\u00e9 Gonz\u00e1lez Offers Guatemalan Coffee in Style<\/title>\n<meta name=\"description\" content=\"Honoring the rich Guatemalan coffee lands, Caf\u00e9 Gonz\u00e1lez has opened its doors in the Garment District of New York City.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailycoffeenews.com\/2023\/01\/19\/in-nycs-garment-district-cafe-gonzalez-offers-guatemalan-coffee-in-style\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shavantay Minnis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailycoffeenews.com\/2023\/01\/19\/in-nycs-garment-district-cafe-gonzalez-offers-guatemalan-coffee-in-style\/\",\"url\":\"https:\/\/dailycoffeenews.com\/2023\/01\/19\/in-nycs-garment-district-cafe-gonzalez-offers-guatemalan-coffee-in-style\/\",\"name\":\"In NYC's Garment District, Caf\u00e9 Gonz\u00e1lez Offers Guatemalan Coffee in Style\",\"isPartOf\":{\"@id\":\"https:\/\/dailycoffeenews.com\/#website\"},\"datePublished\":\"2023-01-19T17:03:38+00:00\",\"dateModified\":\"2023-12-29T17:19:27+00:00\",\"author\":{\"@id\":\"https:\/\/dailycoffeenews.com\/#\/schema\/person\/e314bc277c73cd29c104aeeba3a6a807\"},\"description\":\"Honoring the rich Guatemalan coffee lands, Caf\u00e9 Gonz\u00e1lez has opened its doors in the Garment District of New York City.\u00a0\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dailycoffeenews.com\/2023\/01\/19\/in-nycs-garment-district-cafe-gonzalez-offers-guatemalan-coffee-in-style\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailycoffeenews.com\/#website\",\"url\":\"https:\/\/dailycoffeenews.com\/\",\"name\":\"Daily Coffee News by Roast Magazine\",\"description\":\"Business news for specialty coffee professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dailycoffeenews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dailycoffeenews.com\/#\/schema\/person\/e314bc277c73cd29c104aeeba3a6a807\",\"name\":\"Shavantay Minnis\",\"description\":\"Shavantay Minnis is a writer based in sunny South Florida. 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