{"id":167476,"date":"2023-01-27T15:17:43","date_gmt":"2023-01-27T21:17:43","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=167476"},"modified":"2023-01-30T11:12:36","modified_gmt":"2023-01-30T17:12:36","slug":"proud-mary-coffee-selling-best-of-panama-winner-for-150-per-cup","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2023\/01\/27\/proud-mary-coffee-selling-best-of-panama-winner-for-150-per-cup\/","title":{"rendered":"Proud Mary Coffee Selling Best of Panama Winner for $150 Per Cup"},"content":{"rendered":"
\"326A9194_1\"<\/a>

A natural-process Gesha produced by the Hartmann Family Estates packaged and sold by Proud Mary Coffee Roasters. All images courtesy of Proud Mary.<\/p><\/div>\n

A company not known to shy away from expensive coffees, Australian-born Proud Mary Coffee<\/a> is launching its most expensive coffee ever.<\/p>\n

In fact, the coffee may be the world’s most expensive microlot to date. The winner of last year’s prestigious Best of Panama<\/a> coffee competition, the 100-pound “Black Jaguar Geisha” green coffee lot from renowned producer the Hartmann Estate<\/a> earned just over $2,000 per pound at a global auction.<\/p>\n

[Editor’s note: DCN typically refers to the coffee variety as Gesha, but defers to the preferred name given by producers if the variety is part of a proper name.]<\/em><\/p>\n

Proud Mary was among a consortium of buyers<\/a> from throughout the world to purchase the winning lot, and now the Australian company is bringing it to the United States market in roasted and brewed form.<\/p>\n

The cost to taste this winning coffee is $150 per cup.<\/p>\n

\"Proud<\/a>

Proud Mary Coffee in Austin.<\/p><\/div>\n

While such prices are likely to raise eyebrows among casual consumers, Proud Mary Owner and Director Nolan Hirte told DCN that they are part of a broader mission to celebrate the efforts of coffee producers.<\/p>\n

“This is us being curious about where the ceiling is,” Hirte said. “To us, it signals and encourages producers that the coffee isn\u2019t stuck in the same place price-wise \u2014 where it\u2019s been far too long. We had two WhatsApp messages and a video call from producers in the last 24 hours, excited about the buzz but also curious what it would take to do more together.”<\/p>\n

Starting Monday, Feb. 6, a total of 22 cups will be available in the United States at the Proud Mary cafe in Portland, Oregon, and in its newest cafe in Austin, Texas<\/a>.<\/p>\n

\"Photo<\/a>

Proud Mary Coffee in Austin.<\/p><\/div>\n

Throughout the month of February, both those cafes will also be hosting a “Hartmann Family takeover,” offering five other high-scoring coffees grown at the family’s farms in the Santa Clara region of Panama. Three of the coffees will be served as espressos while two natural-process Gesha coffees will be served as “deluxe pours.” Proud Mary is also selling Hartmann-produced coffees online throughout the U.S.<\/p>\n

“From the consumer side, it\u2019s no surprise we want to change the way people think about coffee and what gets paid for it,” Hirte told DCN. “We have been doing $12-$15 a cup deluxe pours at [the] consumer level in cafes for years, and we are now at a point where highest-end stuff outsells the basics.”<\/p>\n

\n

Does your coffee business have news to share? Let DCN’s editors know here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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