{"id":173087,"date":"2023-08-22T10:15:58","date_gmt":"2023-08-22T15:15:58","guid":{"rendered":"https:\/\/dailycoffeenews.com\/?p=173087"},"modified":"2023-08-22T10:16:00","modified_gmt":"2023-08-22T15:16:00","slug":"bruvi-launches-roasting-partner-program-for-single-serve-pod-system","status":"publish","type":"post","link":"https:\/\/dailycoffeenews.com\/2023\/08\/22\/bruvi-launches-roasting-partner-program-for-single-serve-pod-system\/","title":{"rendered":"Bruvi Launches Roasting Partner Program for Single-Serve Pod System"},"content":{"rendered":"
\"Bruvi-LAMILL-Joyride-2023\"<\/a>

Lamill and Joyride are the first partner roasters to join the Bruvi system. Bruvi press photo.<\/p><\/div>\n

Single-serve brewing device maker Bruvi<\/a> has launched a brand partner program, introducing offerings from two specialty coffee roasting companies while seeking deals with other roasting brands.<\/p>\n

The program brings to market roaster-branded “B-Pods,” the name given to Bruvi’s proprietary single-serve plastic pods that are similar in appearance to Keurig’s K Cups, yet contain more coffee and are treated with a bio-enzyme that allows them to break down more quickly in a landfill than traditional plastics, according to the company.<\/p>\n

The B-Pods fit into the Bruvi coffee machine<\/a>, which can accommodate a wide variety of hot and cold coffee drinks, including brews resembling traditional filter coffees, espresso drinks or cold brews.<\/p>\n

The first two coffee companies bringing their names to the Bruvi B-Pod product line are Los Angeles-based Lamill<\/a> (styled as “LAMILL”), a roasting company with four physical locations and a reputation for high-quality wholesale service. Bruvi is offering B-Pods with Lamill’s popular Black Onyx blend.<\/p>\n

In September, B-Pods for cold brews will bear the name of Joyride Coffee<\/a>, the coffee roasting brand that made its name in the early 2010s through progressive office coffee service.<\/p>\n

“This is a milestone for us,” Bruvi Co-Founder Mel Elias said in an announcement of the brand partnership program. “Superior craft brands selling their coffee in Bruvi B-Pods is an important endorsement of our system. We’re proud to welcome Lamill and Joyride and to bring their exceptional coffees to our customers in a way that’s convenient, responsible and delicious.”<\/p>\n

\"Bruvi-Pic-4\"<\/a>

A Bruvi coffee machine. 2022 press photo, courtesy of Bruvi.<\/p><\/div>\n

Bruvi said it is in the process of signing on even more roasting partners through the program, with B-Pods from more roasting brands expected to launch throughout the coming year. Previously, the California-based company had been offering B-Pods from house brands with names such as Mulholland Roasters and Wonderland Coffee. The terms of the deals with roasting clients have not been publicly disclosed.<\/p>\n

According to Bruvi, its B-Pods are designed to be thrown in the trash. The company holds a trademark for the phrase “Guilt Free Toss” while claiming that its pods “break down more quickly in a landfill environment without leaving microplastics behind.”<\/p>\n

In its recent announcement, the company notes that “recent studies have found coffee pods to be a more ennvironmentally-friendly[sic.]<\/em> option compared to traditional brewing methods“<\/em> while citing a Washington Post report on a study originally featured in The Conversation<\/a>. However, the original was not a formal peer-reviewed study<\/a>, and a 2021 peer-reviewed study came to an essentially opposite conclusion<\/a>.<\/p>\n

After raising at least $10.8 million<\/a> through at least two investment rounds, Bruvi officially launched sales of its brewing machine last year. The Bruvi BV-01 is currently selling for $338<\/a>.  <\/u><\/p>\n

\n

Does your coffee business have news to share? Let DCN’s editors know here<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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